3 Automation Strategies for your Business

Let’s be real for a second: as a small business owner, copywriter, real estate pro, or e-commerce store owner, you’ve got about a million things on your plate. The last thing you need is to spend hours manually sending emails, chasing leads, or reminding customers about their abandoned carts. Enter: automation—your new best friend (and secret weapon).

Automation isn’t just for tech geeks or Fortune 500 companies. It’s for you. The overworked, under-caffeinated, “I-wear-too-many-hats” business owner who’s tired of doing everything the hard way. And here’s the kicker: businesses that use automation see a 14.5% increase in sales productivity and a 12.2% reduction in marketing overhead. Translation? More money, less stress.

So, grab your coffee (or wine, no judgment), and let’s talk about 3 automation strategies that will make your life easier, your emails smarter, and your revenue bigger.

1. Welcome Series: Because First Impressions Matter (Duh)

Imagine this: someone signs up for your email list. They’re excited. They’re curious. They’re ready to hear from you. And then… crickets. Nothing. Nada. Zilch.

Don’t be that person.

A welcome series is a sequence of automated emails that greet new subscribers, introduce your brand, and deliver value right off the bat. Why does this matter?

• Welcome emails have an average open rate of 50% (compared to the average email open rate of 21.5%).

• Subscribers who receive a welcome series show 33% more long-term engagement with your brand.

Pro Tip: Use your welcome series to deliver a quick win—a discount code, a free guide, or even a funny meme. Make them feel like they made the best decision of their life by signing up.

2. Abandoned Cart Emails: The Art of Polite Stalking

Here’s a fun fact: 70% of online shoppers abandon their carts before completing a purchase. That’s like filling up your grocery cart, walking to the checkout line, and then just… leaving. Who does that? (Spoiler: almost everyone.)

But here’s where automation comes to the rescue. Abandoned cart emails are like a gentle nudge saying, “Hey, you forgot something!” And guess what? They work.

• Abandoned cart emails have an average open rate of 45% and a click-through rate of 21%.

• They can recover 10-15% of lost sales—cha-ching!

Pro Tip: Add a sense of urgency to your abandoned cart emails. Phrases like “Your cart is expiring soon!” or “Only 2 left in stock!” can turn window shoppers into paying customers.

3. Behavioral Triggers: Because Mind-Reading Should Be a Marketing Strategy

Your subscribers are all at different stages of their journey with your brand. Sending the same email to everyone is like giving the same gift to your grandma and your 5-year-old nephew—it’s just not going to hit the mark.

Behavioral triggers are automated emails based on user actions, like:

• Clicking a specific link in a previous email.

• Visiting a particular page on your website.

• Not opening an email for 30 days.

Why does this work?

• Triggered emails have 152% higher click-through rates than regular emails.

• Personalized emails deliver 6x higher transaction rates.

Pro Tip: Use behavioral triggers to re-engage inactive subscribers. A simple “We miss you!” email with a special offer can reignite their interest.

Wrapping It Up (Because Even Blogs Need a Conclusion)

Automation isn’t about replacing the human touch—it’s about enhancing it. By setting up these three strategies, you’ll save time, deliver more relevant content, and ultimately, drive better results.

So, what are you waiting for? Start automating and watch your email game (and your business) grow. And if you’re still doing everything manually, well… let’s just say it’s 2023, not 2003.

Got a favorite automation strategy? Share it in the comments—I’d love to hear what’s working for you!

Until next time, keep growing (and automating),
Brad

P.S. If you missed my last blog, “The One Hack That Can Boost Your Click-Through Rates by 30%,” you can catch up [here]. Don’t forget to subscribe so you never miss an issue!